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Went to a talk by someone who grew up in Worthing who said it used to be famous for tomato greenhouses, and that part of its "plainness" (lack of identity) is because its former proud industry hasn't left anything recognisable behind. They also said it's the least affordable place to live in the UK - I think comparing local income and opportunities with the cost of property bumped up by being "cheaper than Brighton".
Do you know Worthing at all? I lived there a few years back out of necessity as I was a trainee and was working in Brighton at the time and Worthing was all I could afford - it's probably the most boring place I've ever lived in. It's utterly utterly unremarkable.