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I think the other element is that meat substitutes are really getting to the stage where you will win people over with a veggie bratwurst.
The proliferation and investment that is now going into this is such that in just a few years i think lots will be very difficulty to tell apart in a taste test.
jb000
Yes, yes, and yes.
But in my experience this only gives a strawfire effect.
A lot of people go back to eating meat. That's my experience anyway.
One person not eating meat for the rest of his life would be better than 3 people eating half as much for a few months, so to say.
Yes of course every vegan meal served instead of a meat dish is a good thing.
But the long-lasting change of peoples habits is what counts really.
Ok, there may be some people who are good with this "cut down meat consumption" model,
but what I saw in a years of cooking / catering is that the conditioning is so strong they will want to go back to "real" burgers etc. sooner or later. The craving is not satisfied, it's just a compromise, their bellies may be full but they are not satisfied, they are still craving.
Of course there are exceptions, and especially the younger generations (that, thank god, haven't been conditioned with decade-long meat eating already) are much more open to all kinds of food.
That meat-umami thing is very hard to cheat, tell me what you want.
A lot of people crave this, they want to eat the burned flesh of an animal.
You are not going to win them over with fucking Tofu Bratwurst. Not long-term at least.