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Yes, it is - but they also
could eat hundreds of asian / indian dishes that are vegan anyway, taste awesome, and are not expensive and easy to cook -
and leave with the feeling of "this tasted awesome - I didn't even miss eating an animal at all, actually", rather than "this was somewhat ok, but it doesn't really compare to the real thing"...my point being I think this "tactic" will show more long-term success, if you want to put it that way.
I see your point, I really do, but I fear it's a flash in the pan (no pun intended, haha)..
salad
It doesn't have to be one or the other in my opinion. I think i disagree with the premise that most (or a significant percentage) will go back to eating meat. I think it is a net positive.
Also from my perspective, if you can capture a percentage of the meat eaters meals and make them not include meat, then that is a success also.