"Yes Tarquin, I see what you are going for, but why waste money getting a Pro cyclist - yes I know it might be more authentic but how much difference will it be if they shave their legs or not - the CEO's brother Ken is free and he's got a fancy bike he can bring along. No, no, he's quite thin. It'll be fine"
You can imagine the convo with the ad. company
"Yes Tarquin, I see what you are going for, but why waste money getting a Pro cyclist - yes I know it might be more authentic but how much difference will it be if they shave their legs or not - the CEO's brother Ken is free and he's got a fancy bike he can bring along. No, no, he's quite thin. It'll be fine"