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I like to think there was a mix up, and the cyclist and bike they arranged for filming didn't show. Quickly, thinking on their feet, they pop down to Halfords, drop £200 on a bottom spec Apollo and grab some gloves from the reduced bin, before heading back and wrapping up the shoot.
Bingo -it's in the can!
Scrabble
You can imagine the convo with the ad. company
"Yes Tarquin, I see what you are going for, but why waste money getting a Pro cyclist - yes I know it might be more authentic but how much difference will it be if they shave their legs or not - the CEO's brother Ken is free and he's got a fancy bike he can bring along. No, no, he's quite thin. It'll be fine"