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  • weirdly we were served last night's highlights ad-free on ITV hub

    I wondered maybe if it has an algorithm that only lets an ad get served to a user a certain number of times in 7 days or something, and they have a limited number of ads tied to TdF coverage. we don't get the Watchfinder ones either.

  • Last night I only got the Watchfinder one. Each and every break, just the one terrible advert. There he goes with his fake looking watch, crappy gloves and fancy Claris groupset. I quite look forward to it as a moment of light relief from the action.

    Still going to buy my watches from Argos though.

  • You can imagine the convo with the ad. company

    "Yes Tarquin, I see what you are going for, but why waste money getting a Pro cyclist - yes I know it might be more authentic but how much difference will it be if they shave their legs or not - the CEO's brother Ken is free and he's got a fancy bike he can bring along. No, no, he's quite thin. It'll be fine"

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