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i believe the prefix was meant to be a privacy feature as it meant the phone only had to be able to parse those specific words before activating the speech analysis on what was said after, so the fact it's following every word you say is probably much worse privacy wise.
personally i'd rather just continue to use my hands to operate the phone and keep all that shit switched off.
noticed this on a drive last weekend. my theory is they're trying to normalise prefixing things with "OK" so that people feel more comfortable using their virtual assistant. because talking to your phone by saying "ok google" makes me want to cringe so much I feel like I might invert.