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Go here, https://esta.cbp.dhs.gov/esta/ fill out the form, pay your money. Ten minutes of a job.
If you're a UK passport holder (potentially with 6 months or more left on the passport, less than this can be an issue) it is very easy so long as you don't have criminal convictions, declare you're a war criminal, etc
Need the address of where you're staying in the US (although at times I've guessed at this when I hadn't yet booked a hotel).
They last for two years so best to apply sooner rather than later (although I have done them within 24 hours of flying before) for peace of mind.
Also assuming that you're not working (and being paid by a US company) out there. Going out for meetings, inspections, etc is fine if you're still employed by a UK company (roughly).
dredge.
has anyone gone to the US on the Visa Waiver Program? do I need to apply for that or just book flights and show up?
Thanks