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Oliver Schick
I guess my point was that I was amazed at the time (and still am) that people were sympathetic to such lazy, blatant copying coupled with (an active?) naivety. The forum was a curious place at that time.
'Their trademark for the purple colour was in fact ruled invalid when challenged by Nestle.'
ah-ha, didn't realise this, bad example, confectionary must be a warzone for this sort of thing! The general point was; Tiffany teal(?) box for jewellery, Dyno Rod orange drain cleaning vans, whatever, a detail over time establishes a status which can be protected & strengthened within that specific field.