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Lol, #burn
I wouldn't describe myself as a luddite though, I'm just over-obsessed with practicality and generally performance is secondary to any practical considerations for me. I wouldn't even say I'm naturally a cheapskate, it's just that I earn literally £0 except when I have time to work for Deliveroo, which isn't often these days. So everything I buy is coming out of my meagre savings that are also there to cover rent and food. When I get a real job I'll stop buying the cheapest parts that exist, still probably won't buy that Ceramic Speed stuff though. cool story
So I guess I shouldn't have bothered sticking my beak in as I'm not really the target audience. Still I think it's worth pointing out that the marketing angle of "twice as efficient" actually only means "2.5W better at 250W, and less as power increases"
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frankenbike
I'd hazard a guess this is marketing stuff, but also aimed at the "marginal gains" end of the sector.
Given most of your component choices are based on being a cheapskate luddite...