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Bicycle homeopathy basically.
I thought with the increased budgets available for proper research we were mostly over that stuff.
starfish&coffee-
next you'll be telling us that disc brakes are dead and espousing the benefits of fast tourers with s and s couplings and "short wheelbase"
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Friction Facts guy was an independent tester before joining CeramicSpeed and tested most of their kit. There are measurable benefits to the jockey wheels, their chains and their lubes and to a lesser extent their ceramic bearing swaps.
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hippy
Marketing.