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  • IF it can be associated with R&D costs then its another ball game altogether. R&D budgets are huge, especially with mammoth companies like Cannondale and Specialized etc.

    Any one off custom projects for pro riders will come out of sponsorship/PR budgets, which are a drop in the ocean in comparison.

  • IF it can be associated with R&D costs then its another ball game altogether

    In the case of the Synapse above, they have to do it this way because it was a new frame design, and the only way to get them in the peloton is via pre-production prototypes. IIRC that's the UCI rules.

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