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When they talk about riders like Cancellara giving their bike companies rider feedback and has a long standing relationship, it makes sense that they could get custom as part of the process.
Even if the feedback is just ‘lower and longer and stiffer’
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IF it can be associated with R&D costs then its another ball game altogether
In the case of the Synapse above, they have to do it this way because it was a new frame design, and the only way to get them in the peloton is via pre-production prototypes. IIRC that's the UCI rules.
Acliff
Howard
@deleted
IF it can be associated with R&D costs then its another ball game altogether. R&D budgets are huge, especially with mammoth companies like Cannondale and Specialized etc.
Any one off custom projects for pro riders will come out of sponsorship/PR budgets, which are a drop in the ocean in comparison.