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miro_o
That's my point. You've prefaced most of your post with 'I'.
We on this forum are generally an exception when you think about it. We're knowledgeable about the market and see how consolidation would work. Lots of people at the end of the day, isn't the complete market.
Road bikes still dominate cycling by a long shot, and the groupsets on that are still road based. OTP bikes still come with mostly road components. Making a one groupset to rule them all would just push everyone to just say 'errr, let's just put this on everything' and bam, why buy anything else?
Think of it the same way as Apple does things.
Do I agree with you on a cross compatibility and how fucking convenient it would be? Hell yes. Does Shimano, I don't think so.