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They really aren't bothered about selling MTBs in the UK because they've ridden the SuperSix / CAAD / Synapse gravy train for ten years. These bikes give them zero hassle. Which is what they UK arm want - they are, shall we say, 'relaxed'.
Things might change in the coming years now the road market is softening.
Howard
See, Cannondale can't even be bothered to sell you a bike.