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I work in retail design/consultancy and that limited range/small format offer is becoming very popular for car brands. It works extremely well for them.
For example
There are lots of other brands who do similar. If you're going this way then you need to have control over lots of steps in your supply chain, which is why I do think for a Direct To Consumer (DTC) operator like Canyon it'd be viable. Offering services like pre-purchase fiting, bike loan when being serviced etc etc.
Condor do it to some extent already, although they obviously have a larger retail premises. No reason why they couldn't do a smaller format in other parts of the country, or even do a mobile tour, like Speedvagen. https://www.speedvagen.com/fitting-tour/
Mikenetic
I've always wondered if someone like Canyon should do a Rapha Clubhouse-esque model - Small store, few examples of bikes but not full range/sizes like a bike shop, jig for basic sizing service before ordering, then a full bike fitting option that costs extra £, extra £ option to get delivered to store and built by mechanic. Then 'club' you can join for £ and organised rides etc.
Essentially a showroom
Ribble seem to be doing it now but no idea if it's commercially viable