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Current situation though is: go into local store (independent or otherwise) and get help finding what you want from knowledgeable shop staff. Um and ah about whether you want it while seeing how much it is on Amazon. Buy on Amazon prime (perhaps while you're still in the store even) and get it the next day.
Not saying this is what I do, but the amount of times you overhear: 'but it was only £... on Amazon so bought it from there'
Double_J
Oliver Schick
Retail is basically the principle of having knowledgeable people employed near you to help you with buying what you need. I don't think that when retail has died the Internet will ever be able to pick up the slack. Sure, there are bad shops and people who want to rip you off even in retail, but overall my experience of small, independent shops is overwhelmingly positive, and I hate the fact that they're currently being undercut so badly by all that short-sighted Internet ordering and showrooming that people do (not just in cycling, of course).