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I've always found them very knowledgeable and very helpful. And they stock the weird parts that others don't. Just not always the absolute cheapest.
Am sort of fulfilling your prophecy I guess as a useful marketing idiot, but either way they don't seem like the sort to do something as calculated and cynical as that to me
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I was mostly playing devils advocate, didnt mean to imply anything negative about the people who run SJS
Either way I cant see it hurting them in the long run. Like @ThePeginator says, by honouring these orders theyll gain trust and a bit of good press by word of mouth
Does strike me that it may have been a marketing ploy. Sure they might lose a bit of cash on these few orders, but might lead to overall sales increasing as people trawl their site looking for more mistakes, not to mention telling all their friends the 'great deals they got on SJS'
Or maybe I'm just being a cynic