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The article seemed a bit light on facts. The description of the actual 2020 project didn't really tally with the more sensational claims in the article and the half screenshot re: "money can't buy" also didn't match to the implication in the article.
I wouldn't be surprised if the Standard was doing something like this but that article didn't convince me they were.
Osborne sells what remains of the Evening Standard's newspaper credentials for buttons;
https://www.opendemocracy.net/uk/james-cusick/george-osborne-s-london-evening-standard-promises-positive-news-coverage-to-uber-goo