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This sums it up pretty well.
Personally I don't have an issue with the route and have ridden it numerous times, organisers have to consider loads of things when planning their event, and for a ride starting in Harringay with around 100 entrants this is the best compromise to get people out and back into a busy part of London.
Rides out of London always suffer from that problem (my own DIY 200 is awful on the return since it's just the A1010 then A10, lovely going North at 6am, awful coming South at 4pm).
Lovely routes out of London exist but they often don't make good Audax routes, e.g.
Audax routes are very often a compromise.