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Maybe they are trialling the idea as a solution to people abandoning their Eurosport subscriptions/sky sports.
If enough people who see this option chose it then they will decide to go ad-less.
We have prime, Netflix, sky now, and occasional iplayer in our home, daughter has only seen a few adverts in her life as result.
mdle
Just hoping they continue this to TdF.
No idea why there is an ad-free version, no idea why someone would choose to watch the one with commercial breaks.