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The example it gave in the article was quite interesting. For shops that don't have opening hours on google or may have changed them for bank holiday, etc the Google AI can phone them, get an answer and put that answer on google.
It's probably also of great benefit if you're deaf or in a country where you don't speak the language.
aggi
@Festerban
Yeah it's impressive but I'm not sure how much quicker it is saying 'google can you book me hair appointment for monday 10 o clock' is to actually ringing up and saying 'id like an appointment for Monday 10 o clock please' is