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I see what you are saying. I think I have a an overly simplistic view of what what makes a watch desirable.
For me, when people say that a watch is rare, I think one of fifty, or one of one hundred pieces. Not something sold by a major brand for 5 months. That is a quirk of my values though I guess.
yup, you can’t ignore demand-side economics, or even just plain demand. But I guess what I’m saying is that there’s more to demand for Tudor than just hype (ie. price goes up = demand goes up), instead they have introduced a whole new group of people to the watch market, and this doesn’t go against normal rules of demand, so IMO demand is still negatively correlated to price.