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aggi
@freddo
So here's the argument for Tudor's strategy - we don't have to agree and I'm not predicting how prices will pan out but I do believe the following:
If you solely want to think about market value as a feature of supply and demand, what typically happens with watches is that scarcity and entropy are the main factors that drive up value. But Tudor have and continue to really nail the demand side of things - I would argue that they've created a whole new segment in luxury watches. Tudor is absolutely destroying it in terms of market positioning as a very accessible luxury watch - younger people who want authentic quality but don't want to be associated with the Rolex brand (which is moving both upmarket and downmarket at the same time) or pay Rolex prices. Some of these younger buyers will move in to "vintage". For Tudor the myriad of new BB models are testament to their constantly testing the market and the 79220N is the watch that pretty much started it. That they can pull off this kind of marketing or choose Lady Gaga and David Beckham as "watch ambassadors" also supports this.
Can you spot the inconsistency with the following?
:)