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Hi Señor_Bear, thanks for your reply, it is looking into the response of customers to seeing brands they have bought from or know of being acquired
Camden Town Brewery is an example of where some consumers were left almost feeling betrayed when Camden was acquired by AB inBev - this is the area I want to gather data from customers and to see how Rapha have handled their recent acquisition in the eyes of customers and cyclists,
Thanks Señor_Bear,
Best,
Paddy
What's the subject of your dissertation?