You just need to flip your front wheel around, and you're done! ;)
(Actually the back rim is laced 'the wrong way', but that's not as easy to solve.)
Tell me more?
I am of the opinion that the H PLUS SON logo should be readable from the drive side, when looking down on the wheels (human perspective), like your front wheel:
Of course this is purely subjective and the rims work just as well the other way around.
@mrboulard started
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You just need to flip your front wheel around, and you're done! ;)
(Actually the back rim is laced 'the wrong way', but that's not as easy to solve.)