You are reading a single comment by @Sumo and its replies.
Click here to read the full conversation.
Sumo-
Prozac as far as i can tell.
-
Eyeballs, but they are kinda re-selling them to themselves whereas Eurosport and whatever sell them to others. I don't think the difference is enough to warrant Rapha being branded any more insensitive than Eurosport, but then maybe I haven't thought it through well enough.
deleted
Howard
There is merit in journalistic coverage of the race, however marred and tragic it may have turned out to be.
Selling product off the back of it is not the same thing. Race Radio is part of Rapha's content marketing effort, it's marketing not reportage.