For example, a 36t ring with one of the new cassettes offers very similar range to a 48/32 crank and 12-30 cassette combo.
A 40t ring would give you a similar range to a 50/36 crank and an 11-29 cassette, while a 44t would be equivalent to a 54/39 and 11-28 setup, which would mean a massive 158in gear on 25mm tyres.
Paired up with one of their 9t sprockets/cassettes you get a bigger gear than 52/11
Edit: https://www.bikeradar.com/road/news/article/3t-cassette-50278/