This reminds me a bit of The Outline. A "revolutionary" cultural news site, which decided to do quality reporting, but in a weird and novel way. Fully exploring what was possible in an online/non-print format! Scrolling sideways!
Turns out that they leaned wayyy too heavily on their aesthetic stylisticalisms, which just rendered the content itself completely inaccessible.
Don't get me wrong, I thought the piece was a bit of fun I was just surprised as it feels 'off brand' for a brand that feels very conscious of their image.
This reminds me a bit of The Outline. A "revolutionary" cultural news site, which decided to do quality reporting, but in a weird and novel way. Fully exploring what was possible in an online/non-print format! Scrolling sideways!
Turns out that they leaned wayyy too heavily on their aesthetic stylisticalisms, which just rendered the content itself completely inaccessible.