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Nah - they're virtue signalling, Help for Heroes does very little actual work, they are just a fundraising organization who then give money to real charities. If they actually cared they'd give money directly to real charities, by doing it via HFH all they're doing is paying the salaries of HFH staff and giving less to charities doing the actual work.
They're just showing their support for those who fight to keep us all safe so they can endanger those lives instead. If anyone is going to murder their fellow brits it's them.