Gravel / Gravé / Gnarmac / Groad / ATB

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Chak in reply to @frankenbike
I get your very descriptive point, but...
1. They're a hardware making business. Emphasis on business.
2. Many people have tried hacking Shimano's system. As far as I'm aware, it's not happened yet, and neither does Shimano or SRAM. See point 1.
3. Have you ever spoken to owners of shiny new electronic bikes? Not savvy bike users. Average users? I have. Many of them. They're the same people that will stare at you like a wizard when you tell them you can sync your Di2 bike to a Garmin.
Now let's make an open system and see how it all works out shall we?

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edscoble in reply to @Chak

Have you ever spoken to owners of shiny new electronic bikes? Not savvy bike users.

Goddamnest if that's not the gospel truth.

Had a customer with the old 10 speed Di2, he claim he doesn't need updating, but we need to run diagnostic to ensure the system is working in full capacity.

Turn out, it took 45 minutes cause it need a complete reboot after learning it never been updated since it been put together.

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