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Postage is postage and packaging and not business costs
Still needs to be priced at a reasonable level unless you're cross subsidising mail order from walk-in trade or just including shipping in your margin as mail order only shops do. As Vince intimates, Cycle Basket must be doing that to some extent to hold their P&P charge down to £6
But that should all come out of your margin. Postage is postage and packaging and not business costs