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Postage is postage and packaging and not business costs
Still needs to be priced at a reasonable level unless you're cross subsidising mail order from walk-in trade or just including shipping in your margin as mail order only shops do. As Vince intimates, Cycle Basket must be doing that to some extent to hold their P&P charge down to £6
If you run an actual legit tax paying business, you should really charge more than £6.
Staff cost, rent, business rates, packing, printing, web hosting, PayPal/Card fees, business insurance then postage.
I personally take a hit on all UK Champagne sales I post, and use personal time for London based deliveries. #CSB #pleasebuychampagne