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Were those custom decals?
No, they came with it. I assume that when Evian (who brought these into the UK in the early/mid 80s) went shopping, Kuwahara offered them a choice of branding and they went with the fish because proper cyclists here looked down on BMX and would probably have avoided anything co-branded with what were regarded as children's bikes. I had a couple of Sumas from Rotrax in Southampton before I got the Osaka Pro from Whiskers in Kilburn.
@mdcc_tester that's a naaaaace bike you got there! Mines originally a custom build for Richmond cycles but they do look similar if not identical. Were those custom decals?
Think I'm going to buy on that link, cheap as chips and will work. Didn't manage to find them so cheap myself so cheers for that.
I like the ishi because it's not 'rare' it's just not common either. A bit different