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  • Can someone explain why this is the case with Rolex and ? Obviously they make a good product but they must make as many pieces as any of the brands so the value surely isn't tied to rarity?

  • Because their greatest faults are ironically their greatest strengths.

    common : widely desired / large market
    boring : continuity of design

    A few years ago it was almost mandatory for a man's watch to be 42mm. Now everyone is lusting after "heritage pieces". Unless he has some sort of unique expertise in consumer trends, picking the equivalent of a Tudor sub will be luck.

    Just to confirm is he going to wear it or put it in a safe?

  • Common and Boring could be attributed to several of the iconic watches from various brands. Maybe I'm wide of the mark but I always understood that whilst a new Speedmaster/Black Bay/Luminor etc would initially drop a bunch of money after purchase, an equivalent Rolex would retain it's value.

    They must be made in similar quantities with similar specs so why would it be that one is more valuable than the others even though the others are also classic designs from brands with a similar heritage.

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