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Because their greatest faults are ironically their greatest strengths.
common : widely desired / large market
boring : continuity of designA few years ago it was almost mandatory for a man's watch to be 42mm. Now everyone is lusting after "heritage pieces". Unless he has some sort of unique expertise in consumer trends, picking the equivalent of a Tudor sub will be luck.
Just to confirm is he going to wear it or put it in a safe?
Can someone explain why this is the case with Rolex and ? Obviously they make a good product but they must make as many pieces as any of the brands so the value surely isn't tied to rarity?