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  • Joking aside, that all shows why they're such a successful brand.

    Pulling one of your most iconic designs then making it "only available" in precious metal for $$$$$ while you finish off your redesign. Perfect. Clears all old stock, makes new buyers with the readies go for the "premium" option, while others convince themselves of the merits of the poverty spec, and lays the groundwork for the next campaign.

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