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Trust me. It’s out there. In abundance. I think they’re targeting the gullible sports watching couch potato masses rather than actual sportspeople.
I guess they’re not doing anything Nike et al haven’t done/aren’t doing but it’s the aggressiveness of their sponsorship and the speed at which joe soap decides he/she wants to wear it coz footballer A or gofler B or tennis player C or bobsleigher X is plastered in it on tv that gets my goat.
yetidamo
hippy
Really? I don't recall seeing it anywhere but Superdry... it's the new puffy jacket plague.