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I think maybe my perspective is a couple of stages back.. ie. supply audio to the video post house, who would deal with the hold, clock etc when laying our audio back to their finished picture - they then pass it on to people like Honeycomb :)
this 'duration of active essence' (lol) is what I have to worry about
worth pointing out that although these 6 frames front and back are required 'silence' (depending on where they are intending to play it out) you should still be submitting a 30second audio file for a 30second ad
whereas this:
Would not be submitted as part of the audio delivery for ads. In my experience anyway!