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Great article, thanks for linking that. This pull quote nails it:
“The watches that came out of Cheltenham had to be hand-finished. You see, they didn’t replace the factory’s machines and tooling as often as the Swiss did, so there were lots of little variations in tolerances that had to be ironed out.”
Smiths:
https://wornandwound.com/thoroughly-british-obsession-interview-watchsmiths-james-merrens/