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What, specifically, are the rims? If they're old/budget, then the brake track could just be shit and you'll have to suck it up.
Compressionless cable housing? Good routing: no tight bends or doubling-back?
Maybe try different pads: not all pads perform well with all rims.
The latest Shimano calipers do have increased mechanical advantage, but I doubt your levers pull the same amount of cable as current ones do.
why is my front rim braking power like a frikin marshmellow in a furnace, useless.
its carbon rim, bianchi branded calliper and prince-swissstop pad (mated to 9 speed ultegra STI).
should i upgrade the calliper?? duraace FTW?