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Or was it to make production cheaper, skipping the threading
That is usually how these things tend to go:
A design that is 'better' in some marketable ways and after x years and y sales will be cheaper to produce. And by the end of the product cycle that saving will have covered most development costs.Really, they could just follow Amey's Pinterest, take some notes and go riding.
Why do pressfit bbs exist?
Was it to allow access wider shell area (for stiffness) ...... or was it to move weight off the frame spec sheet?
#tinfoilhat