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Isn't that just restating the question? Perhaps people find one or other difficult to swallow, but four seems overkill.
chez_jay-
It's a mixture of easier to swallow and marketing and even though they're exactly the same capsules are often perceived as more effective because of the way they look. It's mental but it works and allows companies to charge a massive premium for the same product. Vegans out there should be wary though, the capsules are often gelatin as is the coating on the caplets.
Gewürzt
Erm ... because they're selling it as caplets, tablets, capsules and liquid capsules? :)