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Be fair, it's got some bikes painted on it every now and again.
Edit: I just had a look on Google Maps (as if I don't ride it every day) and you're right, there's basically nothing all the way from the junction with Southwark Street ( except the occasional worn-out painted bike on a nice blue background). It's all parking bays, bus stops and motorbike parking - which is a bit mental when you think this is one of the main arteries for commuter cyclists coming from South London.
it's weird there's no indication of the cs7 on the northbound approach either. just disappears for a couple hundred yards.