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The best examples don't look too fake. The problem with just buying an old watch is the inherent difficulties surrounding that - condition, availability, cost.
I do agree with a lot of the sentiment though. Dammit eg of Singer is a good one - although it's a lovely car, it's trying too hard. The faux vintage watches that look a bit naff are the same.
hugo7
Lots of brands are doing "faux" and retro in a big way. Oris , Tudor black bay, Tag Heuer Autavia etc.
I like the Seamaster 300 trilogy , it is much nicer in the flesh than pictures. Would I buy one ? yes for an investment ( not many made) would I wear one? No.
I am a little tired of the whole retro thing. If you want to wear what looks like an old watch , then buy and old watch.
If Tudor do anything else with Black Bay at Basel I think I will scream.