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Shaun Williamson came in to look for a guitar for his son, which was hilarious for a fan of Extras, and he was a lovely guy. And Ray Toro from My Chemical Romance stopped by briefly. I imagine there were many more (there was a studio which shared the alleyway with the shop) but as a teenage metalhead my wider knowledge was a bit lacking, so probably wouldn't have recognised as many people as I would now.
Did have an old boy in a leather jacket come in and ask if we had any 1951 Les Pauls (yes, I fell for it) and was introduced to him as a Tin Pan Alley 'legend' but never learnt his name sadly.
Oh absolutely. There was definitely an element of 'keeping up with the Joneses' and the competitiveness between the shops seem to far outweigh the regard for the customer. I was explicitly asked to trawl round all of the other shops on the street to make sure Andy's prices were the 'best' on set models of guitar, despite the figures in question obviously still being far higher than anywhere else.