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Oh absolutely. There was definitely an element of 'keeping up with the Joneses' and the competitiveness between the shops seem to far outweigh the regard for the customer. I was explicitly asked to trawl round all of the other shops on the street to make sure Andy's prices were the 'best' on set models of guitar, despite the figures in question obviously still being far higher than anywhere else.
thross
Sparky
I think even then a lot of it was an illusion - multiple shops owned/run by the same people and used prices aimed at collectors over players.
I liked Rock Stop just round the corner on Charing Cross road though - some interesting stuff, sensible prices and willing to do a deal on new bits.