Rapha, nice but a bit pricey?

I am working today, and just popped out for lunch at Spitalfields.

Whilst enjoying an excellent Chicken, Lamb and Paneer Naan-Wrap, my eye was drawn to a small group of people - male and female - sitting outside the Rapha Cafe clad entirely in, well, Rapha.

At first, I thought it must have been a film shoot. Maybe Jeremy Beadle trying to wind up the shop manager, but then I came to realise that this was some kind of fan club grouping, who had come out on a rainy Saturday, dressed as ridiculously as can be conceived, to hang out outside a coffee shop bearing the same name as was plastered all over their clothing.

Now, I have to admit to owning the odd Rapha garment myself, and during the week, I am not averse to popping in to the Rapha Cafe to take advantage of their excellent any-coffee-and-any-pastry for £4.00 offer.

But I have never before witnessed a significant group of people dressed solely in the product, sitting outside the cafe, desperately trying to look cool.

It was / is a terrible look.