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There are also special tools made to measure chain wear; these are a bit more convenient, though by no means necessary, and most -- except for the Shimano TL-CN40 and TL-CN41 -- are inaccurate because they allow roller play to confound the measurement of link-pin wear.
Until quite recently, there were no alternatives to these and Shimano wanted nearly £40, assuming you could find one.
I don't know what happened (patent?), but you can now get sensibly priced alternatives, such as from Pedros.
An informative piece on chain wear and how to measure it accurately [yawn].
Hmmm...
Re. chain wear, Sheldon says:
I just used the ruler method on a chain that's been ridden in all weathers on my commute since about May. Looks to have zero wear, which I don't believe...