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  • Just have some ads running down the right side of the page. If you don't like Paddy Power then simply don't click on the ad. Simple.

  • Just have some ads running down the right side of the page. If you don't like Paddy Power then simply don't click on the ad. Simple.

    The problem with ads is that they would be determined by an algorithm that would explore the interests of users based upon the other sites that they visited. One need not delve far to see that this would mean that a casual visitor to the site would be beset by some most disturbing images.

    By the way, an interesting peice of trivia is that the word "algorithm" derives from Al Gore, the inventor of the internet.

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